--- layout: bidder title: Zeta Global description: Zeta Global Prebid Bidder Adapter pbjs: true biddercode: zeta aliasCode: zeta_global deals_supported: false media_types: banner tcfeu_supported: true tcf2_supported: true gvl_id: 469 sidebarType: 1 --- ### Registration All references to the OpenRTB spec refer to OpenRtb v2.5 () To use this bidder you will need a valid definerId. For further information, please contact . ### Bid Params {: .table .table-bordered .table-striped } | Name | Scope | Description | Example | Type | |----------------------|----------|----------------------------------------------------------------------------------------------------------------------------|-------------------------|----------------| | `definerId` | required | The Definer ID provided by Zeta Global | `"12345"` | `string` | | `user` | required | The object containing user data (See OpenRTB spec) | `user: {}` | `object` | | `user.buyeruid` | required | Zeta's user id | `"12345"` | `string` | | `device` | required | The object containing device data (See OpenRTB spec) | `device: {}` | `object` | | `site` | optional | The object containing site data (See OpenRTB spec) | `site: {}` | `object` | | `app` | optional | The object containing app data (See OpenRTB spec) | `app: {}` | `object` | | `test` | optional | Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) | `1` | `integer` | | `at` | optional | Auction type, where 1 = First Price, 2 = Second Price Plus | `1` | `integer` | | `tmax` | optional | Maximum time in milliseconds the exchange allows for bids to be received including Internet latency to avoid timeout | `200` | `integer` | | `wseat` | optional | White list of buyer seats (e.g., advertisers, agencies) allowed to bid on this impression | `wseat: ["123"]` | `string array` | | `bseat` | optional | Block list of buyer seats (e.g., advertisers, agencies) restricted from bidding on this impression | `bseat: ["123"]` | `string array` | | `allimps` | optional | Flag to indicate that the impressions offered represent all the impressions available in context (1 = true, 0 = false) | `1` | `integer` | | `wlang` | optional | White list of languages for creatives | `wlang: ["ENG"]` | `string array` | | `bcat` | optional | Blocked advertiser categories using the IAB content categories | `bcat: ["123"]` | `string array` | | `badv` | optional | Block list of advertisers by their domains | `badv: ["blocked.com"]` | `string array` | | `bapp` | optional | Block list of applications by their platform-specific exchange independent application identifiers | `badv: ["com.blocked"]` | `string array` | | `source` | optional | A Source object that provides data about the inventory source and which entity makes the final decision (See OpenRTB spec) | `source: {}` | `object` | | `ext` | optional | An extension object that allows for custom fields and objects to be sent (See OpenRTB spec) | `ext: {}` | `object` |